Amrita Chandra on Gartner Voice
For the first edition of the Artful Word newsletter, which should be up later this week, I will be interviewing Amrita Chandra about the use of social media (in particular, blogs and twitter) to engage viewers in gallery space. Amrita is the Senior Director of Marketing at Asigra, a software company in Toronto, and also is the Owner of Tinku Gallery. Tinku was originally a gallery on Roncesvalles Ave in Toronto, but it has recently transitioned into an art consultancy and publishing operation that is exclusively online.
The reason Amrita is being interviewed for this project is because of her use of social media in her gallery practice - she has a very successful blog called Tinku Tales, that has won several awards and received many accolades, and she also has a successful twitter account, that boasts over 3000 followers.
Amrita was recently interviewed for Gartner Voice about “How to Engage the Blogosphere.” Take a listen and hear Amrita talk about software tools that professionals can use to see which blogs are most influential, including bloggers in a marketing plan, buying advertising on blogs and creating company blogs among other issues.
