Nov 03 2010

New Museum’s “Free” Catalog

The blog Hyper Allergic has posted a review on the New Muesum’s online catalog for their show Free, that has been published in an online format. As Hyper Allergic points out, the success of the Free catalog lies in the simple layout and easy navigation that doesn’t detract from the content.

Some quotes from the review:

The interactivity is a smooth, intuitive experience, which is a rare quality for online exhibition documentation and something that should be widely emulated. The New Museum’s Free catalogue condenses the exhibition to the familiar, fluent format of a blog, and succeeds in using it.

What the Free catalogue does well is provide an exemplary case for simplicity in the online presentation of exhibitions.

Integrated with social media and continuously updated, here we have a living display that will doubtless be seen by more people than the exhibition itself. This catalogue becomes a didactic exhibition in itself, and an effective one at that.


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Artful Word by Heather Ferguson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Canada License.