Nov 20 2010

MuseumNerd

One of the twitter feeds featured in the 1st edition of the Artful Word newsletter is MuseumNerd - when I asked them if I could use their twitter profile picture in the newsletter, they helpfully and kindly said yes, and also pointed me in the direction of an interview they did with Hyperallergic in March 2010. I’d like to share this all with you, particulairly this passage:

The feed began in April of 2009 like most people start Twitterfeeds: to keep in touch. But one day, on a trip through the Brooklyn Museum, @MuseumNerd noticed that iPod Touches featuring video of the artists had been mistakenly placed under the wrong artists. Tweeting about this error caught the attention of the always online attentive Brooklyn Museum staff and a conversation began.

β€œI was like, oh my gosh, the museum talked back to me,” @MuseumNerd remembers. β€œIt was an incredible new way to communicate with an institution that seems so big.”

This is a perfect representation of how museums can interact with visitors and bring the experience to a new level. Twitter is such a personal and casual medium, it offers these large institutions a rare opportunity to connect with people on a more personal level.

The interview is also great, as it shows why MuseumNerd is such a great person to follow and why their work is so great in bringing attention to art through social media.

The Article is located HERE


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